ICO or ITO?

I am noticing a lot more startups who are fundraising by way of an 'initial token offering' - has anyone else spotted this trend, and does anyone seriously think that regulators are going to be distracted by this?

Or perhaps it's a reaction to the crackdown on advertising etc. Maybe you can advertise an ITO more easily on the likes of Facebook and Google... Certainly we are seeing a lot of creative circumlocutions going on there (and I bet your timeline like mine is full of just as many as it was a couple of months ago, just differently worded).

Oh well, as marketers I guess we should not complain!

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